Nehru Market Digha, Digha, West Bengal, India
Digha, a coastal town in the state of West Bengal, India, is a popular tourist destination known for its pristine beaches and scenic beauty. The history of tourism in Digha is intertwined with the development of this seaside resort town, which began to take shape in the late 20th century.
History of Tourism in Digha
The inception of Digha as a tourist spot can be traced back to the British era, particularly to the writings of British businessman John Frank Snaith, who wrote under the pen name of John Frank. In 1923, he persuaded the then Chief Minister of West Bengal, Dr. Bidhan Chandra Roy, to develop Digha as a beach resort. Initially known as Beerkul, it took several years for Digha to transform into a planned resort with an influx of tourists. Over the years, it became a go-to destination for weekend getaways, especially for people from Kolkata and nearby areas.
Nehru Market Digha: A Hub for Tourists
Nehru Market in Digha is a bustling shopping area that attracts tourists for its variety of goods ranging from sea-shell jewelry to handcrafted items, local snacks, and apparel. The market is named after Pandit Jawaharlal Nehru, the first Prime Minister of India, and is an essential part of the tourism experience in Digha.
Shopping in Nehru Market is an integral activity for tourists, who look to take home souvenirs and gifts for their kin. Over time, the market has expanded and evolved, offering a vast selection of wares that cater to the changing tastes and preferences of visitors.
Latest Tourism Trends in Digha
Sustainable Tourism: The latest trend in the tourism industry globally, as well as in Digha, is the push towards sustainability. Efforts are being made to preserve the natural beauty of the area while promoting responsible tourism that benefits the local community.
Adventure and Water Sports: To attract a younger and more diverse crowd, Digha has introduced a range of water sports and adventure activities. From jet skiing to banana boat rides, these offerings are adding a new layer to the tourist experience in Digha.
Digital Influence: The role of digital technology in shaping the tourist experience is prominent. From online bookings to social media promotions, digital platforms have become crucial in attracting tourists to Digha, providing them with necessary information, and facilitating their travel plans.
Year-Round Tourism: Digha is also working towards promoting tourism beyond the peak seasons to ensure a steady flow of visitors throughout the year. Festivals, events, and off-season discounts are some strategies being used to achieve this goal.
Conclusion
As a tranquil beach town, Digha continues to enchant visitors with its serene landscape and warm hospitality. The Nehru Market adds to the charm of this place, offering an authentic shopping experience. With careful planning and management, Digha aims to maintain its allure while adapting to the latest trends in tourism, thus promising a sustainable and enjoyable destination for travelers.
